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Business

East County’s Ashley Zalkin had discovered residents couldn’t get prepackaged Jell-O Shots.
    By
  • Berkley Mason
  • December 6, 2017
Myakka City resident gets her shot at success with new Jell-O shot company

East County entrepreneur launches Original Jel Shot Company.

  • East County
  • Business
Alexis Pennington, the former co-owner of CrossFit Lakewood Ranch, and Amy Whittington, owner of Drive SRQ, joined forces two months ago.
    By
  • Berkley Mason
  • November 29, 2017
Lakewood Ranch trainers fit for a partnership

New trainer strengthens Drive SRQ.

  • East County
  • Business
    By
  • Pam Eubanks
  • November 29, 2017
Ginger bread recipe raises the roof

Lakewood Ranch chef shares tips for making a gingerbread house.

  • East County
  • Business
Monaca Onstad said the success of Organic Veggie Boxes has led to The Market at Lakewood Ranch.
    By
  • Jay Heater
  • November 29, 2017
Farmers market to open in Lakewood Ranch

SMR executive wants to ensure The Market at Lakewood Ranch offers quality products.

  • East County
  • Business
Michael Melnick is the second generation to operate the Armel Jewelers on St. Armands Circle.
    By
  • Katie Johns
  • November 29, 2017
Armel Jewelers shines through 50 years

After visiting Sarasota in the late 1960s, Sid and Arlene Melnick knew a location on St. Armands was meant to be.

  • Longboat Key
  • Neighbors
A Lucky's Gourmet Market opened its doors in October, and helped usher in a new wave of customers to the Westfield Siesta Key.
    By
  • Cassidy Alexander
  • November 22, 2017
Siesta Key mall lures new traffic with new focus

A flurry of restaurant openings in the second half of 2017 appeal to customers.

  • Sarasota
  • News
Lakewood Ranch Inter-District Authority Supervisor Alan Roth says supervisors worry about parking at Town Hall, should a restaurant be developed on the Black Walnut site.
    By
  • Pam Eubanks
  • November 21, 2017
Questions surround Black Walnut Cafe site

Lakewood Ranch IDA considers buying lot next to Town Hall to expand parking.

  • East County
  • News
Mellie Fernandez, owner of Mellie's New York Deli & Eatery, brought a special guest to work, 1-year-old Gianna Fernandez, her youngest daughter.
    By
  • Berkley Mason
  • November 21, 2017
Mellie's deli brings a taste of New York to Bradenton.

New deli brings a taste of New York City to East County.

  • East County
  • Business
Traditional holiday decor (wreaths, lights, garlands) seem to be the go-to items for holiday decorating.
    By
  • Berkley Mason
  • November 16, 2017
Lasers rock, traditions prevail for this year's holiday shopping season

Local businesses talk about the most popular holiday decor leaving shelves this season.

  • East County
  • Business
    By
  • Observer Staff
  • November 14, 2017
Gulf Coast CEOs encourage students to stay in the region

Executives with job offers and students with resumes recently joined forces.

  • Sarasota
  • Business
Parade Grand Marshal Aaron Cushman, who served in the Army Air Corps during World War II and the Korean War.
    By
  • Katie Johns
  • November 11, 2017
Longboat Key salutes veterans

The Rotary Club of Longboat Key hosted the fourth annual Veterans Day Parade and Honor Program on Nov. 11.

  • Longboat Key
  • Neighbors
Carlos Beruff, founder of Medallion Homes, bought the 935 acres of land for the proposed Amazon HQ2 for about $5 million in 2013. (Courtesy photo).
    By
  • Mark Gordon
  • October 17, 2017
Manatee County homebuilder submits Amazon headquarters bid

Amazon's HQ2 would bring up to 50,000 employees and some $5 billion in capital investments.

  • East County
  • Business
Pirate’s Den Bait & Tackle owner Steve Jourdenais and General Manager Eric Ramon say their new business will be a place for people to hang out.
    By
  • Berkley Mason
  • October 3, 2017
New bait shop coming to East County

East County resident treasures new bait shop.

  • East County
  • Business
Wood-Grilled Filet Mignon with mashed potatoes and broccolini will be served at Seasons 52 as a dinner and lunch entree for the Taste of UTC promotional.
    By
  • Berkley Mason
  • September 27, 2017
Burst of flavor returns to Mall at University Town Center

The Mall at University Town Center returns for its third annual Taste of UTC.

  • East County
  • Business
Lynn Larson, Riana Rawson and Christine Olsen sold tickets for the “Edith Barr Dunn Memorial 50/50 Raffle" at last year's Lawn Party.
    By
  • Katie Johns
  • September 27, 2017
Save the Date: Kiwanis Club Gourmet Lawn Party

This year's annual lawn party will take place on Dec. 2.

  • Longboat Key
  • Neighbors
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Latest News

1
Santa greets visitors from the window of 9605 Governor's Club Place in The River Club.
  • December 20, 2025
Christmas decorating isn't just for kids
2
The Family Church caroling crew from left to right is Melody Johnson, Laurie Houston, Nancy Pilato, Pastor Phil Derstine and Terrial Robinson.
  • December 20, 2025
East Manatee church members will go through bars to spread Christmas joy
3
Evidence discovered in the home of 33-year-old Demond L. Smith who was arrested by Sarasota police on multiple charges.
  • December 20, 2025
Repeat felon faces charges in Sarasota drug bust
4
Keera Herbst, Donn Githens, Kim Verreault and Alexa Olivas help celebrate the opening of the new Longboat Key Goodwill bookstore and donation site on Dec. 18.
  • December 20, 2025
Longboat Goodwill officially celebrates grand opening
5
Traffic cleared after fire, bridge malfunction in Sarasota, Longboat
  • December 19, 2025
Traffic cleared after fire, bridge malfunction in Sarasota, Longboat

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