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By Andrew Warfield |
March 6, 2026

Sarasota OKs $1.5 million for golf tournament tourism promotion

Visit Sarasota County has been allocated $1.5 million for tourism promotion during the PGA Senior Championship tournament April 16-19 at The Concession.

Sarasota
News

By Observer Staff |
March 24, 2026

The best things to do in Sarasota, Lakewood Ranch, Longboat for March 26-April 2

Don't miss these arts and entertainment events around Sarasota and Manatee counties this week.

Arts + Entertainment
Things To Do

By ENT Associates of Manatee |
March 26, 2026

Protect Your Brain. Restore Your Hearing. Reclaim Your Life.

If you’ve started avoiding restaurants because you can’t follow the conversation… if your spouse says you keep turning up the TV… if you find yourself nodding along, hoping no one asks you a direct question, you are not alone.

Health

Lido Shores home hits the market at $12.98 million

The home at 1436 John Ringling Parkway is owned by It Works! co-founder and author of "Rich Girl Poor Girl."

Sarasota
News

By Ian Swaby |
January 28, 2026

Booker High School student breaks stigma and barriers with Booker Basics

The initiative by Sophomore Class President Ava Donoghue provides free feminine products in girls' bathrooms throughout the school.

Sarasota
Schools

By Dana Kampa |
April 17, 2026

Longboaters bid farewell to seasonal neighbors

Residents greeted the end of season with farewell events across the island, including at Longboat Harbour.

Longboat Key
Neighbors

By Emily Leinfuss |
February 4, 2026

Siesta Key Chamber’s new leader takes the helm

Homegrown CEO Sarah Firstenberger brings fresh ideas and steady leadership to the Siesta Key Chamber of Commerce.

Siesta Key
Neighbors

By Andrew Warfield |
March 25, 2026

Employment contract approved for the next Sarasota city manager

The Sarasota City Commission agrees to terms with Karie Friling as the city's next, and first female, city manager.

Sarasota
News

By Adam Hughes |
April 8, 2026

Top residential real estate sales for March 23-27 in Longboat, Lido, St. Armands, Bird Key

An Islands West condominium on Gulf of Mexico Drive tops the week's sales at $2.1 million.

Longboat Key
Real Estate

By Monica Roman Gagnier |
February 10, 2026

International dance star comes home to Sarasota

Booker High alum LaMichael Leonard Jr. debuts his "Hot, New Dance" at The Ringling.

Arts + Culture

By World Class Dentistry |
March 26, 2026

Change the Story of Your Smile with Dr. Jill Morris of World Class Dentistry

For many people, an aging smile tells an unwelcome story of worn-down teeth, mismatched crowns from years of piecemeal dentistry, yellowing enamel, and bites that no longer align properly.

Sarasota
Neighbors

Test your knowledge of native plants

These are some of the plants adapted to Florida's soil conditions and environment.

Sarasota
Neighbors

By Jack Nelson |
February 19, 2026

Onward and upward for Cardinal Mooney wrestling

With individuals underway, the Cougars will soon conclude their second season of competition.

Sarasota
Sports

By Letter to the Editor |
March 20, 2026

City parking scheme schemes hurting our tourism

The city of Sarasota should end its program to charge for parking to remain competitive with other tourism areas.

Sarasota
Opinion

By Dana Kampa |
April 13, 2026

Seasoned sailors take advantage of smooth seas at Sarasota Bay Cup Regatta

Teams raced under sunny skies and light winds as they vied for the top spot in Bird Key Yacht Club's 2026 sailing competition.

Longboat Key
Neighbors

By Lesley Dwyer |
January 28, 2026

Manatee County tees up for Senior PGA Championship

The generated championship dollars are expected to include impressive dividends for the county.

East County
News

By S.T. Cardinal |
February 11, 2026

Longboat's Spanish Main looks for normalcy a year after the storms

While some Spanish Main residents sold their villas, many more opted to rebuild, and 16 months after Hurricane Helene ravaged the historic community, work continues with an end finally in sight.