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The Bay nears a million visits on its third anniversary


  • By Dana Kampa
  • | 12:45 p.m. October 7, 2025
  • Sarasota
  • Neighbors
  • Share

Over the past three years, The Bay has done more for the community than entertain residents with free live music concerts and foster healthy habits with its multitude of exercise classes. 

The park has forged deeper connections in the community, as evidenced by the fact it was the only local park not to close in the aftermath of Hurricane Milton, partly due to the commitment of residents to clear debris quickly from the park.

Diana Shaheen, chief operating officer at The Bay, reminisced about that demonstration of camaraderie and other significant moments in the park's development during the third anniversary celebration on Oct. 1.

"To know that when we opened in October 2022, three weeks after Hurricane Ian, we would now reach almost a million visits, is fantastic," she said. "This has really become a beloved gathering place for everybody in the community, which is what it was designed for."

Fringe was flying as dancers twirled their partners and practiced their footwork in a salsa class led by the Fred Astaire Dance Studio. Grammy-award-winner Millie Puente and her band enlivened the outdoor amphitheater with live music while attendees danced the night away. Puente is a cousin of famous bandleader Tito Peunte.

But that was only one event of the approximately 80 events planned for this month to celebrate the anniversary. The full lineup is available at TheBaySarasota.org. 

Shaheen, who has been involved with the park's programs from the very beginning, noted with excitement that The Bay has surpassed 900,000 visits and is on track to break the barrier soon.

"We've had more than 2,000 free events here in three years, and we plan on having thousands more," she said.

 

That translates to millions of connections forged and memories made, which she said goes a long way in building a more resilient community.

"It's good for people socially and emotionally, and it gives them a sense of belonging," she said.

Residents have plenty to look forward to enjoying this year with the plethora of programs. But there are some large updates coming soon too.

She said organizers just received approval to start Phase IIA of the park's development plans. This phase focuses on opening up pedestrian paths near North Tamiami Trail, creating a 16-foot-wide tree-lined promenade.

"The objective is to connect all the cultural buildings in the area," she said. "We have four buildings on the national register of historic places, and the promenade connects all of them. Connectivity is one of our key principles within the park, but also across the community."

One of Shaheen's favorite annual events is "Boo! at the Bay," a family Halloween celebration coming up again on Oct. 18. A full list of events is available on the park's online calendar.

"Whether it's a bigger or smaller event, I love it all," she said.

By the numbers

The Bay opened in October 2022, and over the past three years, the park has hit some significant milestones.

  • 900,000+ visits
  • 180,000+ attendees at free events
  • 92% of those attendees rated their experience "excellent" or "very good"
  • 2,200+ "Friends of the Bay" provided support
  • 300+ volunteers gave their time
  • 150+ partners shared their talents for free
  • 60+ nonprofits helped amplify efforts
  • 20+ awards received, including People's Choice and Industry
  • 20+ acres of green space continuously maintained
  • 210+ million gallons of polluted stormwater runoff treated at the park before going to Sarasota Bay
Instructors Juan Uribe and Miranda Vidro from Fred Astaire Dance Studios demonstrate some salsa dance moves at The Bay's third anniversary celebration.
Instructors Juan Uribe and Miranda Vidro from Fred Astaire Dance Studios demonstrate some salsa dance moves at The Bay's third anniversary celebration.
Photo by Dana Kampa
Musician Bri Rivera sings with Grammy-award-winning Millie Puente and her band on Oct. 1 to celebrate the third anniversary of The Bay.
Musician Bri Rivera sings with Grammy-award-winning Millie Puente and her band on Oct. 1 to celebrate the third anniversary of The Bay.
Photo by Dana Kampa
Diana Shaheen, chief operating officer at The Bay, shares what three years of memories has meant to her at the park's anniversary celebration. Attendees raised their glasses of champagne to mark the occasion before hitting the dance floor.
Diana Shaheen, chief operating officer at The Bay, shares what three years of memories has meant to her at the park's anniversary celebration. Attendees raised their glasses of champagne to mark the occasion before hitting the dance floor.
Photo by Dana Kampa
Carol Wetzig pays attention to the dance instructors from Fred Astaire Dance Studios at The Bay's third anniversary celebration on Oct. 1.
Carol Wetzig pays attention to the dance instructors from Fred Astaire Dance Studios at The Bay's third anniversary celebration on Oct. 1.
Photo by Dana Kampa
Jenny Nguyen and Ian Stewart cheers to the third anniversary of The Bay, celebrated with music, dancing and champagne on Oct. 1.
Jenny Nguyen and Ian Stewart cheers to the third anniversary of The Bay, celebrated with music, dancing and champagne on Oct. 1.
Photo by Dana Kampa
Olga Camacho and her dog, Macarena, join in the anniversary festivities at The Bay.
Olga Camacho and her dog, Macarena, join in the anniversary festivities at The Bay.
Photo by Dana Kampa
Instructor Juan Uribe of the Fred Astaire Dance Studio demonstrates the steps to a salsa for community members helping celebrate The Bay's third anniversary.
Instructor Juan Uribe of the Fred Astaire Dance Studio demonstrates the steps to a salsa for community members helping celebrate The Bay's third anniversary.
Photo by Dana Kampa
The Bay has hosted more than 900,000 visits since opening in October 2022.
The Bay has hosted more than 900,000 visits since opening in October 2022.
Photo by Dana Kampa
Anniversary celebrant Karen Haff counts out the steps to a salsa on Oct. 1 at The Bay. The park has a full month of free public events planned to celebrate.
Anniversary celebrant Karen Haff counts out the steps to a salsa on Oct. 1 at The Bay. The park has a full month of free public events planned to celebrate.
Photo by Dana Kampa
Community members smiled while testing out new skills, learning how to salsa with the assistance of the Fred Astaire Dance Studios and Millie Puente's band.
Community members smiled while testing out new skills, learning how to salsa with the assistance of the Fred Astaire Dance Studios and Millie Puente's band.
Photo by Dana Kampa
As night falls at The Bay's third anniversary celebration, Millie Puente and band members including saxophonist Eduardo Marichales pick up the tempo.
As night falls at The Bay's third anniversary celebration, Millie Puente and band members including saxophonist Eduardo Marichales pick up the tempo.
Photo by Dana Kampa
Grammy-winner Millie Puente shares a smile with drummers Miguel Hernandez and Frankie Bermudez.
Grammy-winner Millie Puente shares a smile with drummers Miguel Hernandez and Frankie Bermudez.
Photo by Dana Kampa

 

author

Dana Kampa

Dana Kampa is the Longboat Key neighbors reporter for the Observer. She first ventured into journalism in her home state of Wisconsin, going on to report community stories everywhere from the snowy mountains of Washington State to the sunny shores of the Caribbean. She has been a writer and photographer for more than a decade, covering what matters most to readers.

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