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Sarasota Polo Club opens 2024 season with new VIP section


  • By Jay Heater
  • | 1:30 p.m. January 1, 2024
  • East County
  • Neighbors
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Tampa's Alex Brooks was all smiles as she enjoyed her Champagne on Dec. 31 in an exclusive setting at the Sarasota Polo Club.

It was a new offering that made its debut on the Lakewood Ranch polo club's opening day. Sarasota Polo Club owner James Miller thought his club needed another high-end activity that aligns well with the sport.

He combined forces with Lakewood Ranch's Gina Lyons, the owner of A Vine Affair, to open the VIP Champagne Lounge on Sundays during the main polo events. A Vine Affair is under contract for the entire season.

Brooks and her husband, James Brooks, said the result is perfect for the setting.

"This could become a signature event for Lakewood Ranch," Alex Brooks said.

Her husband said Miller has found the perfect person to make the project go well.

"I have been around the world, and I have met no one with more knowledge about Champagne than Gina," James Brooks said. "This is an elevated atmosphere, and it is fantastic."

Lyons started down the road toward her current business with an Instagram account that reviewed Champagnes in 2017. That project took an unexpected turn for Lyons in 2020 when COVID-19 hit the area. She began to connect with a larger audience by hosting online Champagne and caviar events.

Champagne-makers were worried about their sales with people unwilling to attend large events in public during the pandemic, and they threw their support to Lyons. Her public forum grew rapidly.

Eventually, Lyons said some of her clients wanted to have a more private setting for their Champagne affairs, and she capitalized on that desire. She also saw the opportunity to add food to her gatherings. She would send food, such as caviar, to her clients who were going to "attend" an online gathering.

She expanded her Champagne, wine and culinary education as she started and grew A Vine Affair.

Her connection with Miller came after she had met Ron Trytek, the Sarasota Polo Club's director of sales and marketing, last season. She explained her business to Trytek, who scheduled her for two events, each hosting about 30 people, during the 2023 season.

"James loved the content and wanted to bring it on a regular basis," Lyons said.

Now she said the VIP Champagne Lounge is just on a bigger scale at the Sarasota Polo Club, which uses the spot where the clubhouse was located before it burned down in January. She said the capacity will be between 130 and 150 patrons each week

Three tiers of service tickets (The Deck, The Lounge, Private Cabana) will be sold, the first starting at $79, and going up from there. Each ticket package includes a gourmet lunch prepared by Cafe L'Europe and other amenities.

"We're definitely excited for everyone to see this," Lyons said. "The polo club hasn't had something at this level."

For more information, visit SarasotaPolo.com. A description of each ticket package is available. For more information about A Vine Affair, visit AVineAffair.com or call 813-492-3008.

Gina Lyons, the owner of A Vine Affair which hosts the new VIP Champagne Lounge at the Sarasota Polo Club, greets guests on opening day Dec. 31.
Gina Lyons, the owner of A Vine Affair which hosts the new VIP Champagne Lounge at the Sarasota Polo Club, greets guests on opening day Dec. 31.
Photo by Jay Heater
Tampa's James and Alex Brooks say the VIP Champagne Lounge hosted by A Vine Affair at the Sarasota Polo Club could become a signature event for Lakewood Ranch.
Tampa's James and Alex Brooks say the VIP Champagne Lounge hosted by A Vine Affair at the Sarasota Polo Club could become a signature event for Lakewood Ranch.
Photo by Jay Heater
Lisa Ye and her husband Matthew Armstrong and Matthew's sister Lottie Armstrong enjoy champagne Dec. 31 at the new VIP Champagne Lounge hosted by A Vine Affair.
Lisa Ye and her husband Matthew Armstrong and Matthew's sister Lottie Armstrong enjoy champagne Dec. 31 at the new VIP Champagne Lounge hosted by A Vine Affair.
Photo by Jay Heater
Sarasota Polo Club owner James Miller isn't in the saddle for the opener, but he enjoys the prematch festivities.
Sarasota Polo Club owner James Miller isn't in the saddle for the opener, but he enjoys the prematch festivities.
Photo by Jay Heater
Landhope's Martin Eddy and his horse celebrate a goal in the season opener at the Sarasota Polo Club Dec. 31.
Landhope's Martin Eddy and his horse celebrate a goal in the season opener at the Sarasota Polo Club Dec. 31.
Photo by Jay Heater
Barefield/Rawhide Creek's Mark Mulligan salutes the crowd before the start of the season opener Dec. 31 at the Sarasota Polo Club in Lakewood Ranch.
Barefield/Rawhide Creek's Mark Mulligan salutes the crowd before the start of the season opener Dec. 31 at the Sarasota Polo Club in Lakewood Ranch.
Photo by Jay Heater
Paige Lautzenheiser presents the colors during the opening parade at the Sarasota Polo Club Dec. 31.
Paige Lautzenheiser presents the colors during the opening parade at the Sarasota Polo Club Dec. 31.
Photo by Jay Heater
Barefield/Rawhide Creek's Vasco Iriarte takes a shot at full gallop Dec. 31 at the Sarasota Polo Club.
Barefield/Rawhide Creek's Vasco Iriarte takes a shot at full gallop Dec. 31 at the Sarasota Polo Club.
Photo by Jay Heater
Port Charlotte's Jean Pierre Eischen cooks up shrimp and sausage fajitas for his tailgate party at the Sarasota Polo Club Dec. 31 in the season opener.
Port Charlotte's Jean Pierre Eischen cooks up shrimp and sausage fajitas for his tailgate party at the Sarasota Polo Club Dec. 31 in the season opener.
Photo by Jay Heater
Barefield/Rawhide Creek's Joaquin Arguello splits through a host of players to take a shot Dec. 31 at the Sarasota Polo Club.
Barefield/Rawhide Creek's Joaquin Arguello splits through a host of players to take a shot Dec. 31 at the Sarasota Polo Club.
Photo by Jay Heater
Barefield/Rawhide Creek's Vasco Iriarte comes out of the saddle to drive the ball down the field against Landhope in the season opener at the Sarasota Polo Club.
Barefield/Rawhide Creek's Vasco Iriarte comes out of the saddle to drive the ball down the field against Landhope in the season opener at the Sarasota Polo Club.
Photo by Jay Heater
Some of the tailgate fans didn't go to the new VIP Champagne Lounge hosted by A Vine Affair to get their caviar at the Sarasota Polo Club' season opener. They brought their own for their tailgate party.
Some of the tailgate fans didn't go to the new VIP Champagne Lounge hosted by A Vine Affair to get their caviar at the Sarasota Polo Club' season opener. They brought their own for their tailgate party.
Photo by Jay Heater
The VIP Champagne Lounge hosted by A Vine Affair made its debut at the Sarasota Polo Club at the season opener Dec. 31. It sits where the clubhouse, which burned last season, used to be. Judging from the crowd, it was a hit.
The VIP Champagne Lounge hosted by A Vine Affair made its debut at the Sarasota Polo Club at the season opener Dec. 31. It sits where the clubhouse, which burned last season, used to be. Judging from the crowd, it was a hit.
Photo by Jay Heater
Sarasota's Ivone De Oliveira, Boston's Katie Hart, Sarasota's Cindy Flemion, and Sarasota's Melissa Puleo say they were looking forward to drinking champagne and divot stomping during the Sarasota Polo Club season opener.
Sarasota's Ivone De Oliveira, Boston's Katie Hart, Sarasota's Cindy Flemion, and Sarasota's Melissa Puleo say they were looking forward to drinking champagne and divot stomping during the Sarasota Polo Club season opener.
Photo by Jay Heater
Barefield/Rawhide Creek's Joaquin Arguello rides through the mouth of the goal along with the ball as he scores in the Sarasota Polo Club season opener.
Barefield/Rawhide Creek's Joaquin Arguello rides through the mouth of the goal along with the ball as he scores in the Sarasota Polo Club season opener.
Photo by Jay Heater
Landhope's Manuel Mazzocchi scores during his team's 8-5 win over Barefield/Rawhide Creek in the Sarasota Polo Club's season opener.
Landhope's Manuel Mazzocchi scores during his team's 8-5 win over Barefield/Rawhide Creek in the Sarasota Polo Club's season opener.
Photo by Jay Heater
Michael Bucklin and Camille Ricaud of the Landhope team can't catch Barefield/Rawhide Creek's Mark Mulligan, who scores on his shot. Landhope had the last laugh, winning 8-5.
Michael Bucklin and Camille Ricaud of the Landhope team can't catch Barefield/Rawhide Creek's Mark Mulligan, who scores on his shot. Landhope had the last laugh, winning 8-5.
Photo by Jay Heater
Thousands of fans lined both sidelines for the Sarasota Polo Club's season opener Dec. 31.
Thousands of fans lined both sidelines for the Sarasota Polo Club's season opener Dec. 31.
Photo by Jay Heater

 

author

Jay Heater

Jay Heater is the managing editor of the East County Observer. Overall, he has been in the business more than 41 years, 26 spent at the Contra Costa Times in the San Francisco Bay area as a sportswriter covering college football and basketball, boxing and horse racing.

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