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Market brings local businesses to downtown Sarasota


  • By Ian Swaby
  • | 8:30 a.m. November 4, 2025
Cindy Mastrin browses the items on display.
Cindy Mastrin browses the items on display.
Photo by Ian Swaby
  • Sarasota
  • Neighbors
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Sarasota's John Hendershott is in a unique business: creating surfboard tables. 

He says as a result, it's easy for him to be compassionate towards other vendors.

"Our biggest passion is try to help other vendors make money," he said. "It's been rough since COVID. A lot of vendors lost their business."

He says that is why he likes to help manage events, including Eat, Drink, & Shop at the Bay, which was held from Nov. 1-2, through his company MY Promotion.

At the same time a Day of the Dead and Halloween block party was about to get underway nearby at Clasico, some 40 merchants lined Gulfstream Ave., alongside J.D. Hamel Park, to offer items including food, drinks and crafts.

"Anytime you can be on (U.S. 41), you're going to do better, and then Downtown Sarasota is a beautiful place," Hendershott said." It's a great location. People are coming out. There's always something going on downtown."

The event will return in January, February and March. 

 
Annette Hayden browses Christmas decorations.
Annette Hayden browses Christmas decorations.
Photo by Ian Swaby
The work on display at the event featured works by local artisans.
The work on display at the event featured works by local artisans.
Photo by Ian Swaby
Matt and Beth Procaccini browse the artwork on display.
Matt and Beth Procaccini browse the artwork on display.
Photo by Ian Swaby
Wildflowers Boho Chic Boutique
Wildflowers Boho Chic Boutique
Photo by Ian Swaby
Kat Loaisiga, 12, and her brother Walter Espinoza, shop at the market.
Kat Loaisiga, 12, and her brother Walter Espinoza, shop at the market.
Photo by Ian Swaby
Angie Resnick of Wildflowers Boho Chic Boutique sits outside.
Angie Resnick of Wildflowers Boho Chic Boutique sits outside.
Photo by Ian Swaby
Ron Krohn talks with John Hendershott
Ron Krohn talks with John Hendershott
Photo by Ian Swaby
Rose Le and her husband Steve Taz hold their mini doodles Sara and Soda.
Rose Le and her husband Steve Taz hold their mini doodles Sara and Soda.
Photo by Ian Swaby

 

author

Ian Swaby

Ian Swaby is the Sarasota neighbors writer for the Observer. Ian is a Florida State University graduate of Editing, Writing, and Media and previously worked in the publishing industry in the Cayman Islands.

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