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Fresh Fridays returns with holiday cheer

The returning monthly event brought holiday cheer on Dec. 3


  • By Harry Sayer
  • | 10:07 a.m. December 4, 2021
  • Sarasota
  • Neighbors
  • Share

The second Fresh Fridays event traded stormy weather for holiday cheer with its "Shop, Stroll, Sing" theme on Dec. 3. 

The downtown gathering had dozens of people trying out drinks and food and enjoying the holiday decor.

Volunteers passed out cookies while children and adults alike delighted in the "snow" machines covering the street in snowflakes. 

Joseph Grano, president of the Next-Mark marketing and communications company, welcomed attendees to the event alongside city commissioner Hagen Brody and Downtown Improvement District board member Chris Voelker. 

The night later had Robby Etzkin leading visitors in lighting a menorah for Hanukkah. Holiday karaoke followed soon after. 

Emily Chana takes in the snow.
Emily Chana takes in the snow.
Brooks Tracey and Sofie Wachtmeister
Brooks Tracey and Sofie Wachtmeister
Lou and Jude Schwartz
Lou and Jude Schwartz
Christian Gondra and Florence Wildner
Christian Gondra and Florence Wildner
Siri Koshes, KariJo Koshes, Clutch the dog and Ellen Hyland
Siri Koshes, KariJo Koshes, Clutch the dog and Ellen Hyland
Rachel and Adam Gold
Rachel and Adam Gold
Joseph Grano dresses up for the event.
Joseph Grano dresses up for the event.
Downtown Improvement District board member Chris Voelker expresses her enthusiasm.
Downtown Improvement District board member Chris Voelker expresses her enthusiasm.
City commissioner Hagen Brody welcomes attendees.
City commissioner Hagen Brody welcomes attendees.
Crystal, Adelynn and Eliana Lundstrom
Crystal, Adelynn and Eliana Lundstrom
City commissioner Hagen Brody, Maryann Grgic, Rudy the dog and mayor Erik Arroyo
City commissioner Hagen Brody, Maryann Grgic, Rudy the dog and mayor Erik Arroyo
Amilia, Vilia and Aleksia Dragovoy
Amilia, Vilia and Aleksia Dragovoy
Aleks Rogozhnikov
Aleks Rogozhnikov
Mike Netkovick, Pia Ghezzi, Tom Mullen, Marti Eidam and Joe Adamany
Mike Netkovick, Pia Ghezzi, Tom Mullen, Marti Eidam and Joe Adamany
Christine Frezza, Ryan Thompson and Ashley Spradley
Christine Frezza, Ryan Thompson and Ashley Spradley
Malcolm Maulucci and Oliver Samson
Malcolm Maulucci and Oliver Samson
Robby Etzkin lights the menorah with Amilia Dragovoy
Robby Etzkin lights the menorah with Amilia Dragovoy
Kristen Lundy and Daniel Eisenman with Archie the dog
Kristen Lundy and Daniel Eisenman with Archie the dog

 

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