• Alternate Text
  • Loading

  • Sand Bucket List
  • Health Observed
  • Crossword
  • Contests
  • Newsletters
  • e-Newspaper App
  • Longboat
    • News
    • Cops Corner
    • Real Estate
    • Business
    • Neighbors
    • Opinion
  • East County
    • News
    • Real Estate
    • Business
    • Neighbors
    • Schools
    • Sports
    • Opinion
  • Sarasota
    • News
    • Cops Corner
    • Real Estate
    • Business
    • Neighbors
    • Schools
    • Sports
    • Opinion
    • Siesta Key
  • Arts + Entertainment
    • Eat + Drink
    • Arts + Culture
    • Reviews
    • Things To Do
    • Black Tie
    • Spotlight Partners
  • Things to Do
  • Galleries
  • More
    • Hurricane Season
    • Red Tide Map
    • Health Observed
    • Sand Bucket List
    • Calendar
    • Celebrations
    • Contests
    • Tributes
    • Submit a Celebration
    • Submit a Tribute
    • Public Notices
    • Classifieds
  • Longboat
    • Longboat
    • News
    • Cops Corner
    • Real Estate
    • Business
    • Neighbors
    • Opinion
  • East County
    • East County
    • News
    • Real Estate
    • Business
    • Neighbors
    • Schools
    • Sports
    • Opinion
  • Sarasota
    • Sarasota
    • News
    • Cops Corner
    • Real Estate
    • Business
    • Neighbors
    • Schools
    • Sports
    • Opinion
    • Siesta Key
  • Arts + Entertainment
    • Arts + Entertainment
    • Eat + Drink
    • Arts + Culture
    • Reviews
    • Things To Do
    • Black Tie
    • Spotlight Partners
  • Things to Do
  • Galleries
  • More
    • More
    • Hurricane Season
    • Red Tide Map
    • Health Observed
    • Sand Bucket List
    • Calendar
    • Celebrations
    • Contests
    • Tributes
    • Submit a Celebration
    • Submit a Tribute
    • Public Notices
    • Classifieds
  • Sand Bucket List
  • Health Observed
  • Crossword
  • Contests
  • Newsletters
  • e-Newspaper App

Santa's Grand Arrival Parade thrills thousands in Sarasota


  • By Jay Heater
  • | 10:30 a.m. November 12, 2023
  • East County
  • Neighbors
  • Share

April Glasco, the founder of Second Chance Last Opportunity, wanted to get her nonprofit's message out.

What better way than building a float that would appear before thousands of spectators Nov. 11 at the annual Santa's Grand Arrival Parade that snakes down Cattlemen Road at the University Town Center?

But, of course, first it had to be built. They found a hauling trailer for the base and went to work.

"We started working, and it looked like a trailer," Glasco said with a laugh. "Then we got to the middle (of the process), and it still looked like a trailer.

"But three days ago, we added the purple to it, which is the color of our building."

The volunteers felt a sense of pride. They were ready.

"Everything was done by us," Glasco said. "It was hands-on. It was a lot of fun, … a team effort."

She said her nonprofit is an emergency crisis center and the message is about empowerment, and hope.

Other nonprofits had similar messages. April Barnes of Blaze of Hope said her nonprofit pays the bills to support children who have family members in the hospital. Besides the float they built, they were throwing out glow-in-the-dark bracelets.

Every inch of Cattlemen Road was packed with spectators, many who were waving glow sticks to add to the festive holiday season lighting all along the corridor. The event began with high-wire artist Nik Wallenda crossing high above Cattlemen Road to pass the 50-foot Christmas tree that flashed on when he arrived.

He ever-so-slowly maneuvered his long balance pole around the top of the tree, and finished his exhibition safely to a huge applause.

The parade was capped, of course, by Santa's arrival.

Nik Wallenda puts a charge into the crowd as well as the 50-foot Christmas Tree at University Town Center by crossing Cattlemen Road on the high wire  Nov. 11, 2023.
Nik Wallenda puts a charge into the crowd as well as the 50-foot Christmas Tree at University Town Center by crossing Cattlemen Road on the high wire Nov. 11, 2023.
Photo by Jay Heater
Santa floated into University Town Center with Mrs. Claus to cap the Santa's Grand Arrival Parade Nov. 11 on Cattlemen Road.
Santa floated into University Town Center with Mrs. Claus to cap the Santa's Grand Arrival Parade Nov. 11 on Cattlemen Road.
Photo by Jay Heater
Ovation School of Musical Theatre performed in the parade.
Ovation School of Musical Theatre performed in the parade.
Photo by Jay Heater
The Tara Dance Team had the opportunity to perform for thousands of people.
The Tara Dance Team had the opportunity to perform for thousands of people.
Photo by Jay Heater
The Circus Arts Conservatory and Sailor Circus featured all kinds of acrobatics as the float was moving.
The Circus Arts Conservatory and Sailor Circus featured all kinds of acrobatics as the float was moving.
Photo by Jay Heater
The Suncoast Renaissance Festival float featured a sword fight.
The Suncoast Renaissance Festival float featured a sword fight.
Photo by Jay Heater
The Blaze of Hope nonprofit gets recognition for his cause with a float in the parade.
The Blaze of Hope nonprofit gets recognition for his cause with a float in the parade.
Photo by Jay Heater
Toy Land was one of the themes for participants in the parade.
Toy Land was one of the themes for participants in the parade.
Photo by Jay Heater
The Lakewood Ranch Business Alliance was represented with a float at the parade.
The Lakewood Ranch Business Alliance was represented with a float at the parade.
Photo by Jay Heater
Fighting fires would be more fun with this crew riding on top of a fire truck.
Fighting fires would be more fun with this crew riding on top of a fire truck.
Photo by Jay Heater
Aloha Party Experts showed they know how to throw a party, and make a float. More than 3,200 balloons were used in making the float.
Aloha Party Experts showed they know how to throw a party, and make a float. More than 3,200 balloons were used in making the float.
Photo by Jay Heater
The Second Chance Last Opportunity cruises past the judges' booth during the Santa's Grand Arrival Parade.
The Second Chance Last Opportunity cruises past the judges' booth during the Santa's Grand Arrival Parade.
Photo by Jay Heater
Mote Marine President and CEO Michael Crosby guides his ship through the Santa's Grand Arrival Parade route.
Mote Marine President and CEO Michael Crosby guides his ship through the Santa's Grand Arrival Parade route.
Photo by Jay Heater
The Lakewood Ranch High School Silver Stars Dance Team perform for the judges.
The Lakewood Ranch High School Silver Stars Dance Team perform for the judges.
Photo by Jay Heater
Suzanne Hoffman was still putting the finishing touches on the Nate's Honor Animal Rescue float for the Santa's Grand Arrival Parade.
Suzanne Hoffman was still putting the finishing touches on the Nate's Honor Animal Rescue float for the Santa's Grand Arrival Parade.
Photo by Jay Heater
Jacob Hendrickson of Pack 126 (Peace Presbyterian Church) had a big chore in front of him. He had to carry his pack's flag.
Jacob Hendrickson of Pack 126 (Peace Presbyterian Church) had a big chore in front of him. He had to carry his pack's flag.
Photo by Jay Heater
Sarasota's Hong Chen and his daughter, 4-year-old Stella, check out Elsa of
Sarasota's Hong Chen and his daughter, 4-year-old Stella, check out Elsa of "Frozen" before the Santa Grand Arrival Parade.
Photo by Jay Heater
Parrish's Shantel Norman sings the National 
Anthem to get the festivities started. She also was a judge for the parade entries.
Parrish's Shantel Norman sings the National Anthem to get the festivities started. She also was a judge for the parade entries.
Photo by Jay Heater
Lakewood Ranch 3-year-old Sutton Bode points out something fun to her mom Heather Bode before the Santa's Grand Arrival Parade.
Lakewood Ranch 3-year-old Sutton Bode points out something fun to her mom Heather Bode before the Santa's Grand Arrival Parade.
Photo by Jay Heater
Everywhere you looked during the parade was something that would make you smile, including this gingerbread man on a float.
Everywhere you looked during the parade was something that would make you smile, including this gingerbread man on a float.
Photo by Jay Heater
Pam and Wayne Robbins of Venice take a photo under a light-up holiday ornament.
Pam and Wayne Robbins of Venice take a photo under a light-up holiday ornament.
Photo by Jay Heater
Jillian Glass, 13, and Kristen Glass, 6, have a great time before the Santa's Grand Arrival Parade. What do they like the most?
Jillian Glass, 13, and Kristen Glass, 6, have a great time before the Santa's Grand Arrival Parade. What do they like the most? "All the decorations," Jillian said.
Photo by Jay Heater
Holiday parade characters get their instructions in a parking lot before the Santa's Grand Arrival Parade.
Holiday parade characters get their instructions in a parking lot before the Santa's Grand Arrival Parade.
Photo by Jay Heater
The toughest part of Nik Wallenda's high wire walk was getting his balancing pole around the 50-foot Christmas tree.
The toughest part of Nik Wallenda's high wire walk was getting his balancing pole around the 50-foot Christmas tree.
Photo by Jay Heater
Nik Wallenda begins his walk across Cattlemen Road to kick off the Santa's Grand Arrival Parade.
Nik Wallenda begins his walk across Cattlemen Road to kick off the Santa's Grand Arrival Parade.
Photo by Jay Heater
The parade rout along Cattlemen Road was packed for the Santa's Grand Arrival Parade.
The parade rout along Cattlemen Road was packed for the Santa's Grand Arrival Parade.
Photo by Jay Heater
Isaib Trujillo had one of the toughest jobs at the Santa's Grand Arrival Parade. He had to hold a support that held the high wire tight for Nik Wallenda.
Isaib Trujillo had one of the toughest jobs at the Santa's Grand Arrival Parade. He had to hold a support that held the high wire tight for Nik Wallenda.
Photo by Jay Heater

 

author

Jay Heater

Jay Heater is the managing editor of the East County Observer. Overall, he has been in the business more than 41 years, 26 spent at the Contra Costa Times in the San Francisco Bay area as a sportswriter covering college football and basketball, boxing and horse racing.

Latest News

Lockwood Ridge Road was closed near Gocio Road early Monday morning after a fatal incident between a vehicle and a pedestrian.
  • March 23, 2026
Pedestrian killed crossing Lockwood Ridge Road
The Longboat Key Planning and Zoning Board at a November meeting. Nick Gladding, third from the right, is stepping down as he prepares to take his oath of office for Town Commission on March 23.
  • March 23, 2026
Town to host meet and greet with board applicants
Manatee County staffers flew DJI drones in 2021 to help the town of Longboat Key monitor red tide blooms in the gulf.
  • March 23, 2026
Drone replacement costs add to Manatee County expenses
The the site of the proposed 1899 Fruitville apartment development is outlined in red.
  • March 19, 2026
Proposed apartments would replace Breakfast House and more on Fruitville

Sponsored Health Content

Sponsored Content

The best of Your Observer, delivered directly to your inbox

Get the latest in news, sports, schools, arts and things to do in Sarasota, Siesta Key, Longboat Key and East County.

Sign Up

Latest in Neighbors

Gilbert W. McNeal Elementary School fourth graders Leona Killion and Michael Chmielarski created business cards as a dancer and a soccer player for the Project T.E.A.C.H. activity on March 12.
  • March 23, 2026
Project TEACH volunteers work to inspire young minds in Manatee County
Sarasota's Tracy Tutton and Tania Cook, sisters from Canada, enjoy drinks while listening to Sweet Fleet at My Hometown Fest on March 21.
  • March 21, 2026
My Hometown Fest event raises funds for kids with speech needs
Lakewood Ranch's Kathleen Flesch, Sonia Levy, Jane Imperiale and Peri Ann Aptaker dress for the Palm Royale-themed Divas and Dogs fundraiser that will benefit The Humane Society at Lakewood Ranch.
  • March 21, 2026
Divas and Dogs brings together fashion and animal lovers
Sarasota Crew's championship-winning Women's U16 Eight boat races past opponents at Nathan Benderson Park in June 2025. The USRowing Youth National Championships are one of the biggest events on the local sports calendar for 2026.
  • March 20, 2026
Watersports events line up at Benderson Park in April
Esplanade residents have an assembly line to stuff Comfort Cases backpacks to be delivered to foster kids.
  • March 18, 2026
Esplanade pulls together to support foster kids
Sarasota's Tony Mullet, Dianne Gardner, Annelle Mullet,
Dave Gardner and Denise Miller get their green on to celebrate St. Patrick's Day on Lakewood Main Street on March 17.
  • March 18, 2026
A green day on Lakewood Main Street to celebrate St. Patrick's Day

App

Download the Your Observer app

Stay in the know with the latest local news. Any device, anytime, anywhere.

DOWNLOAD NOW

Contact

  • 1970 Main St.
  • Third Floor
  • Sarasota, FL 34236
  • Phone: 941-366-3468
  • FPN Verified

Extra, Extra!

  • Newsletters
  • App
  • Crossword
  • Contests

more

  • About Us
  • Contact Us
  • Classifieds
  • Advertise
  • Rack Locations
  • Jobs
  • Privacy Policy
  • Accessibility Options

sister sites

  • Business Observer
  • Jax Daily Record
  • Orange Observer
  • Accessibility Options
  • Copyright © 2026 Observer Media Group Inc., All Rights Reserved
Sign Up for Daily Headlines

A daily dose of news from Longboat Key, East County, Sarasota and Siesta Key.

Sign Up for In Case You Missed It

A Saturday dose of the week's top stories from Sarasota, Longboat Key and East County.


The Your Observer App is Here!

Get local news you can trust — now on your phone, tablet or laptop. Fast. Free. Easy to Use.
Stay informed, wherever you are.

Download Now