Ditch the Tissues

You shouldn't have to live with a runny nose. Yet for millions of people, chronic nasal drip, congestion, or constant sniffles have become an everyday reality that's awkward, frustrating, and often misunderstood.

"Chronic rhinitis is a common condition involving inflammation of the nasal tissues," explains Dr. Ben Kelley, DO, of Ear, Nose & Throat (ENT) Associates of Manatee. "Causes can range from allergies to autoimmune disease, chemical exposure, or chronic infection."

A related condition, vasomotor rhinitis, stems from an overactive nervous system in the nose that triggers sneezing, congestion, and excess mucus. "As a chronic problem, it can cause persistent symptoms that significantly impact quality of life," Dr. Kelley says.

Diagnosis starts with a detailed history to pinpoint triggers like time of day, food, or environmental factors. Allergy tests often come back negative, surprising many patients.

If the cause remains unclear, different medications may be tried to identify the type of rhinitis. But one of the biggest misconceptions is that people think they just have to live with the problem. "That's simply not true anymore," says Dr. Kelley.

Now, there's a new, minimally invasive way to address chronic rhinitis at its source. NEUROMARK® is an FDA-510(k)cleared, in-office treatment that uses low-powered radiofrequency to disrupt the overactive posterior nasal nerves responsible for excess nasal secretions.

"The NEUROMARK® System was designed to target chronic rhinitis symptoms, and that's where it really shines," says Dr. Kelley. "But evidence shows it also improves quality of life for these patients." (1)

The procedure is quick, comfortable, and performed under local anesthetic in the office. No injections necessary. It takes just a few minutes, with minimal to no downtime-most patients return to normal activities within 3 days.

"For people who've struggled for years with constant drainage or congestion, NEUROMARK® can be life-changing," says Dr. Kelley.

With four convenient locations-Lakewood Ranch, Downtown Bradenton, Rye Road in Bradenton, and Sun City-and by offering safe, effective treatments that truly improve lives, ENT Associates shows its commitment to patient care. "Our goal is to help patients feel and breathe better every day," Dr. Kelley says.

So if you've been reaching for tissues day after day, it might be time to reach for something better-long-term relief.

(1.) Yen DM, Davis GE, Ow RA, O'Malley EM, Del Signore AG. Two-year clinical outcomes after multipoint impedance-controlled radiofrequency ablation of the posterior nasal nerve for treatment of chronic rhinitis. Ear, Nose & Throat Journal

INDICATIONS FOR USE: The NEUROMARK® System is indicated for use in otorhinolaryngology (ENT) surgery for creation of radiofrequency (RF) lesions to disrupt posterior nasal nerves in patients with chronic rhinitis. Most common side effects associated with the NEUROMARK®  device include infection, bleeding, and temporary pain or discomfort. Please see Instructions for Use (IFU) for a complete listing of warnings, precautions, and adverse events.

CAUTION: Federal (USA) law restricts this device to sale by or on the order of a physician. NEUROMARK®  is trademark of Neurent Medical. PAM306r01 Nov. 2025