Visit Sarasota promotes alternative tourism activities in new campaign

Targeting potential visitors interested in local shopping, serenity and sports, Visit Sarasota County has launched its newest seasonal tourism marketing campaign. Through Sept. 30, the campaign is designed to appeal to travelers seeking a relaxing escape and a visual focus on retail and golf.

The campaign will lean into a combination of digital and print ads and social media storytelling, targeting key drive markets including Atlanta, greater Tampa Bay, Orlando, Miami and Naples as well as farther-flung major metros such as Boston, New York, Chicago, Philadelphia, Baltimore, Indianapolis, Pittsburgh, Cleveland, Detroit and Washington, D.C., among others.

“Seasonal campaigns like this further demonstrate that rather than resting on our laurels, we’re having a pulse check with our community to ensure every post and promotion is helping generate more economic impact for our region,” said VSC President and CEO Erin Duggan in a news release. “Our fall efforts underscore this commitment by putting our serene sights and sporting adventures front and center.”

With an emphasis on smaller crowds, golf and shopping were selected as visual highlights for the fall campaign. 

“It’s all about showing that Sarasota County has plenty to offer when the crowds thin out,” said VSC Vice President of Marketing and Communications Kelly Harb in the release. “We’re using simple, eye-catching imagery and clear messaging to remind people that this is a great time to visit and that there’s no wrong season to be here.”