Sarasota Ballet names new marketing director

The Sarasota Ballet has named Jess Abbott its marketing director, filling a vacancy created with the untimely death of Jeanne Leo in January after a long illness.

Abbott brings a strong background in arts leadership and a personal passion for dance to the Sarasota Ballet.

She was previously chief executive officer of Greenville Center for Creative Arts in South Carolina and executive director of Dogtown Dance Theatre in Richmond, Virginia.

Abbott's background in creative marketing and her experience in building engagement between artists and audiences should prove valuable as the Sarasota Ballet continues to expand its reputation under the leadership of its executive director, Iain Webb, and his wife, Margaret Barbieri, assistant director of the company. 

“We’re delighted to have Jess join The Sarasota Ballet’s marketing team," said Executive Director Joseph Volpe in a statement. "Her extensive experience in both the nonprofit sector and the dance world has consistently demonstrated her ability to elevate organizations with creativity, insight, and strategic vision."

Continued Volpe: "Jess is a mover and shaker, and we look forward to seeing how her leadership will further strengthen and expand the reach of The Sarasota Ballet brand.”

As a former dancer, Abbott brings a unique understanding to her new job and can also leverage her leadership and development skills as she elevates the Sarasota Ballet's marketing efforts.

“I am thrilled to join The Sarasota Ballet and contribute to its remarkable legacy,” Abbott said in a statement. “Dance has always been a central part of my life, and returning to this world with such a respected company is a dream come true. I look forward to helping share the artistry and stories of The Sarasota Ballet with audiences new and old, and to being part of a team that values creativity, excellence and community.”