- October 29, 2020
As the City Commission considered plans for a new 10-story, 304-room hotel on the site of the Lido Sandcastle Resort, it questioned whether Lido Key could handle the traffic the project would generate.
The commission voted 5-0 to approve the proposed hotel at 1540 Benjamin Franklin Drive. But before that unanimous decision, multiple commissioners expressed concern about the intensity of the project.
Since 2017, Ocean Properties Hotels Resorts & Affiliates has been working to build a new hotel to replace what was formerly known as the Helmsley Sandcastle Resort. The developer has said that building, constructed in 1953, is outdated.
The plans for a new four- or five-star hotel will increase the height from four to 10 stories and the number of rooms from 176 to 304. The project will also include a 5,000-square-foot restaurant and about 22,000 square feet of ballroom and meeting space.
Although city staff and the Planning Board recommended approval of the project, commissioners were worried about how the 6.1-acre property would handle the increased scale of the new hotel. Commissioners Shelli Freeland Eddie and Hagen Brody pointed out the city’s traffic study didn’t consider the ballroom and meeting space as a distinct use from the hotel, assuming most of the activity in those spaces would come from hotel guests.
Eddie and Brody both took issue with that assumption.
“I do support the project,” Eddie said. “I know they’ve taken into account a lot of the concerns that have been raised by the community. I just think this is going to be a great tourist attraction, and for folks that are local, they’re going to want to use the facility.”
Project representatives said they worked to anticipate any issues with traffic in the area. The hotel will include 601 parking spaces, 19 more than required in the code. The property will mandate valet parking for all visitors except individuals with disabilities who decline the service.
But some commissioners remained skeptical about the property’s ability to handle all of the interested visitors.
“A ballroom, if it’s going to be used as other comparables in this area are, is going to have hundreds of people showing up to it at one time and leaving at one time,” Brody said.
City staff said ballrooms are usually not considered separately from a hotel in traffic studies, because the metrics used account for other amenities in the building.
Not everybody shared concerns about the project’s effects on its surroundings. Commissioner Willie Shaw said the project would be a welcome addition to Lido Key.
“I’m not at all afraid of what we’re seeing coming,” Shaw said. “I’m very happy to see this project come along.”
Ultimately, the entire commission expressed support for the plans, commending the developer for working effectively with its neighbors. But still, those worried about traffic encouraged staff to consider options for how to mitigate a traffic increase on Benjamin Franklin Drive if demand exceeded capacity once the hotel is built.
“I think we’re going to be fine now,” Eddie said. “I’m not sure whether we’re going to be fine in three to five years.”