Tina Adams' role with Longboat has grown over 26 years

A snapshot of the duties and life of the person who works to keep residents and media updated about services on the Key, both big and small.


Longboat Key’s social media presence is thanks in large part to Tina Adams, whose duties include leading a communications team who regularly post infographics, flyers and breaking news alerts to its Facebook, Instagram and X pages. On a Thursday afternoon, Adams walked over to the police station to meet with Police Chief Russ Mager to film the latest video series shared by the town: A Minute with Mager. Adams helped get the right take with the chief, tweaking the script and discussing what was important to include and what could be left out.
Longboat Key’s social media presence is thanks in large part to Tina Adams, whose duties include leading a communications team who regularly post infographics, flyers and breaking news alerts to its Facebook, Instagram and X pages. On a Thursday afternoon, Adams walked over to the police station to meet with Police Chief Russ Mager to film the latest video series shared by the town: A Minute with Mager. Adams helped get the right take with the chief, tweaking the script and discussing what was important to include and what could be left out.
Photo by S.T. Cardinal
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Tina Adams is rarely in front of the camera or the center of attention, but she is behind many of the words, photos and videos that help inform the Longboat Key community.

While residents may see “A Minute with Mager,” in which Police Chief Russ Mager shares PSAs on the town’s social media, what they don't see is Adams is the one behind the camera. And the one posting it. 

Or take a one-pager sharing the news of a community meeting. Adams wrote it.

Adams spreads the news without being the news, sharing updates on emergencies and police investigations with the media. You might see her name in the paper, but the story is never about her.

She has multiple titles: fire administration manager. Public information officer. On her shirt is another title: support services manager.

“It’s easier to fit,” she said.

As public information officer, she answers and responds (promptly) to requests from news media for information, runs the town’s various social media pages to share information directly with residents and visitors and composes email blasts on behalf of the town.

Tina Adams and Tara Peta took to the white powder beach to film an Instagram reel. Adams said communications duties are more than just sharing news, but sometimes just highlighting the beauty of the island Longboaters call home. Other times, Adams and the communications team uses newsworthy events, like the opening of Joan M. Durante Park after repairs were completed, to create content that engages the community. A fast-forward video of a trip along the Durante Park boardwalk and trail system got 178 likes on Instagram, causing the news to spread among community members quickly.
Tina Adams and Tara Peta took to the white powder beach to film an Instagram reel. Adams said communications duties are more than just sharing news, but sometimes just highlighting the beauty of the island Longboaters call home. Other times, Adams and the communications team uses newsworthy events, like the opening of Joan M. Durante Park after repairs were completed, to create content that engages the community. A fast-forward video of a trip along the Durante Park boardwalk and trail system got 178 likes on Instagram, causing the news to spread among community members quickly.
Photo by S.T. Cardinal

But her main role is as fire administration manager. In that realm, she compiles monthly, quarterly and annual statistics on Fire Rescue/EMS responses, organizes community events like CPR training and leads the administrative side of the department, overseeing the logistics officer and fire rescue liaison.

She also helps with communications duties for the police department (the department that hired her as a dispatcher back in 1999) and the town as a whole, which has a six-person communications team made up of employees who all have other full-time jobs, just like Adams. That team, which retired along with do-all Assistant Town Manager Susan Phillips in March, was organically re-formed when town staff were gathered at the Emergency Operations Center during the 2024 hurricanes.

“Myself, Tara (Peta) and Stephanie (Garcia) were in the EOC together and discussed what to put out to the public by what the town manager, fire chief and other department heads were saying,” Adams said.

That started a makeshift communications team that has taken on other duties as needed, like getting the word out about a recent photo contest, and then reviewing all 250 entries to determine a winner. Job not done, now Tina and company will spread the word to residents to vote for Longboat’s submission to become the cover of the Florida City and County Management Association Membership Directory.

Her police and fire career choice runs in the family. Her husband is a lieutenant with the Venice Police Department and her oldest son, now 22, is a firefighter/paramedic with North Port Fire Rescue. Sometimes she takes her work home, depending on the news of the day, but it doesn’t keep her from spending quality time with her family.

At home, her two youngest sons, 11 and 9, keep her just as busy as her career.

From left to right, Training Captain David Eggleston, Assistant Chief Jane Herrin, Logistics Officer Tara Peta, Fire Administration Manager Tina Adams and Fire Rescue Liaison Arin Forstenzer take a break for lunch on a Thursday. The administrative staff of the Longboat Key Fire Department eat in Fire Chief Paul Dezzi’s office every day, a tradition which brings the group together.
From left to right, Training Captain David Eggleston, Assistant Chief Jane Herrin, Logistics Officer Tara Peta, Fire Administration Manager Tina Adams and Fire Rescue Liaison Arin Forstenzer take a break for lunch on a Thursday. The administrative staff of the Longboat Key Fire Department eat in Fire Chief Paul Dezzi’s office every day, a tradition which brings the group together.
Photo by S.T. Cardinal

Before she came to Longboat Key, Adams worked with Sarasota County as a dispatcher and was also a volunteer firefighter. Her experiences across the first responder universe, from dispatch to police to fire, have prepared her for the many hats she wears today, and past relationships have led her to her current role. As a volunteer firefighter with Sarasota County Fire Department, she met now Longboat Fire Chief Paul Dezzi, who has had a big impact on Adams.

“Chief Dezzi is the biggest mentor I’ve ever had,” she said. “I knew him when I worked at Sarasota County Sheriff’s Office where I was a dispatcher and he was a firefighter. I was with the Police Department for the first 16 years. Dezzi reached out when Fire Rescue had a position open up. I didn’t hesitate.”

Longboat Key’s social media presence is thanks in large part to Tina Adams, whose duties include leading a communications team who regularly post infographics, flyers and breaking news alerts to its Facebook, Instagram and X pages. On a Thursday afternoon, Adams walked over to the police station to meet with Police Chief Russ Mager to film the latest video series shared by the town: A Minute with Mager. Adams helped get the right take with the chief, tweaking the script and discussing what was important to include and what could be left out.
Photo by S.T. Cardinal
Tina Adams has been with the Town of Longboat Key since 1999, starting as a dispatcher with the police department. Since then, she has taken on more responsibilities, been given new job titles, switched departments and moved offices. Her L-shaped desk in the Fire Department portion of the Public Safety Complex shows glimpses of her 26-year career with the town — commemorative coins from past events, plaques on the wall noting some of her achievements — as well as of her personal life, with pictures of her two youngest sons propped above her keyboard. A first responder family, her oldest son is a North Port Fire Rescue firefighter/paramedic, and her husband is a Venice Police Department Lieutenant.
Photo by S.T. Cardinal
Tina Adams (left) wears many hats for the town of Longboat Key, including leading communications, responding to media requests and highlighting the Longboat community. On Thursday, Jan. 22, Adams attended a Lean Six Sigma green belt graduation event, taking pictures of the graduates of the training program to share on social media and internally.
Photo by S.T. Cardinal

 

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S.T. Cardinal

S.T. "Tommy" Cardinal is the Longboat Key news reporter. The Sarasota native earned a degree from the University of Central Florida in Orlando with a minor in environmental studies. In Central Florida, Cardinal worked for a monthly newspaper covering downtown Orlando and College Park. He then worked for a weekly newspaper in coastal South Carolina where he earned South Carolina Press Association awards for his local government news coverage and photography.

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