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Bruce Myer Group – BMG® carries forward a family tradition built on Longboat Key.

Bruce is writing a new chapter, joined by his son, Chase Myer. They have rebranded as The Bruce Myer Group – BMG®.


  • By
  • | 12:00 a.m. November 13, 2025
  • Longboat Key
  • Real Estate
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Ask Bruce Myer anything about Longboat Key over the past 45-plus years, and he’ll probably know the answer—and tell you a story about it.

Bruce’s roots in real estate run deep. His great-grandfather purchased 5,000 acres of land in Central Indiana during the Great Depression, instilling a respect for land and opportunity that carried through generations. Decades later, Bruce’s grandparents discovered Longboat Key. First they vacationed at Sands Point and then purchased a two-bedroom residence at The Islander Club in 1970 for $37,500—a decision that firmly planted the family in Longboat’s story. “The Longboat Key Towers were just too expensive at $60,000,” they laughed when Bruce asked why they chose The Islander Club.

After graduating from DePauw University in 1979, Bruce moved to the island, working at the Longboat Key Club where he maintained tennis courts and assisted in the pro shop—a great experience that deepened his love for both the game and the community. In 1981, he joined Arvida, the island’s primary landowner and developer, where he met Chip Anderson, Arvida’s Sales and Marketing Director. Chip asked Bruce about his future plans and encouraged him to consider real estate. “It was an unbelievable beginning to my real estate career,” Bruce recalls.

Bruce’s family history became his secret advantage. From his great-grandfather's land investments to his grandparents’ early condo purchase, Bruce grew up with lessons in vision and value. Bruce knows the importance of keeping up on everything from which buildings predate FEMA regulations to which communities are best for boaters, pet owners, or pickleball enthusiasts—helping clients turn a property purchase into a lifestyle choice and helping sellers maximize the value of their property.

“Longboat is special because it’s residential, with great golf, great tennis, and very few short-term rentals. It keeps the island private and peaceful,” he says.

More than four decades and over a billion dollars in career sales later, Bruce remains deeply connected to the island and its evolution. “When I started, there were only three condominium communities on Longboat Club Road and only 2 communities in Bay Isles. Now there are 16. Arvida played a key role in developing many of the island’s communities, including tennis and golf amenities,” he recalls. That experience gives Bruce the insight to connect buyers with their ideal home and help sellers showcase their property’s true value.

Now, Bruce is writing a new chapter, joined by his son, Chase Myer. They have rebranded as The Bruce Myer Group – BMG®. Following the same guidance that Chip Anderson once gave Bruce, Chase has honed his skills, gaining the insights, experience, and dedication that have long defined the family’s career. Together, they are shaping the next generation of BMG®, blending legacy with fresh perspective.

“I’m not going anywhere,” Bruce grins. “But it’s great knowing the next generation of Myer is ready to keep the Longboat Key story going.” Together, Bruce and Chase bring clients more than expertise—they bring a connection to the island, its people, and the lifestyle that makes Longboat Key unique.

Bruce Myer Group – BMG® turns experience into opportunity.


CHASE MYER  |  941.315.5318
BRUCE MYER | 941.376.5311
595 Bay Isles Rd, Ste 250, Longboat Key, FL 34228
www.BruceMyer.com