News Briefs

+ SRQ Airport unveils new marketing campaign
Sarasota-Bradenton International Airport has undertaken finding a new attention-grabbing tagline to replace the current slogan, “Do you SRQ?” However, the new strategy received a lukewarm reception from the Sarasota-Manatee Airport Authority at its meeting Monday.

Patterson/Bach Inc., the marketing firm SRQ Airport recently hired, presented the phrase “You’ll Fly Through Here” as the potential new slogan that would cinch a new marketing campaign.

“‘You’ll fly through here’ doesn’t sound that catchy,” said Commissioner Henry Rodriguez.

Instead of trying to compete with airfare prices, the slogan is intended to contrast SRQ as easier and more efficient than nearby airports, including Tampa International Airport.

Bach compared the “simple, clean” message with that of the famed Wendy’s slogan that asked, “Where’s the beef?”

Social Media Stats

Below is a sampling of your comments on the new slogan:

Likes: 16

Total Comments: 37

Facebook Feedback:
Anne Lewis McKay:
“You’ll fly through here.” That means to me that you will rush thru Sarasota to get to wherever you’re going (NOT Sarasota!).

Karen Piccirillo
“Someone’s getting PAID for that tagline?”

Kate Clayton
“How about ‘good things come in small packages?’ Gotta love the ease of flying in and out of Gate B3.”

Ravioli DaVinci
“It’s simple. SRQ: we’ve got paradise. Anything that doesn’t entice people to stay over in Sarasota is dumb. They should get their money back.”

Patty Ketchum Shaw
“SRQ doesn’t need new marketing — it needs a better network of flights, and fares that are comparable with TPA.”

Meetings & agendas
Regular City Commission meeting — 2:30 and 6 p.m. Monday, Feb. 2, Commission Chambers, City Hall, 1565 First St., Sarasota

Sarasota County School Board meeting — 6:30 p.m. Tuesday, Feb. 3, Board Chambers, 1980 Landings Blvd., Sarasota

St. Armands Business Improvement District Meeting — 10:30 a.m. Wednesday, Feb. 4, Conference Room 109, City Hall, 1565 First St., Sarasota