Siesta Village billboard up today

Russell Matthes, president of the Siesta Key Village Association, today announced at the non-profit organization’s monthly meeting that a billboard advertisement for the village will go up on Bee Ridge Road after a five-day delay.

A thunderstorm last week prevented a crew from putting up the advertisement, which reads: “Siesta Key…a perfect time to visit.” The marketing effort, which also includes radio advertisements with the same tag line, is aimed at countering intermittent single-lane closures during the Siesta Key north bridge rehabilitation project. The construction officially begins today and is expected to be complete on Oct. 16.

The billboard is near the corner of Bee Ridge Road and McIntosh Road, and will be up for six months. SKVA will be reimbursed for the delay.

Because the organization hasn’t undertaken advertising efforts of this magnitude in the past, billboard availability and cost made the marketing push difficult, Matthes said. “I know it’s not the best billboard location in the world,” he explained. “But I think it’s still going to be somewhat effective.”

Contact Alex Mahadevan at [email protected].