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The name change was in part to increase Internet exposure.
Siesta Key Friday, May. 11, 2012 5 years ago

Visitors Bureau gets new name

by: Alex Mahadevan News Innovation Editor

The Sarasota Tourism & Visitors Bureau recently changed its name to Visit Sarasota County to increase Internet exposure and clarify its countywide reach.

Virginia Haley, president of the organization, said in a news release that shortening the name would make Twitter and other social media websites easier to harness for advertising purposes.

The organizations operates the Official Visitors Center located on North Tamiami Trail, and aggregates tourism statistics and information to help enlighten potential visitors about the county and local businesses about tourism activity.


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