Village ads hit airwaves

The 36 radio spots bought by the Siesta Key Village Association will be broadcasted beginning tomorrow, and will last until Sunday, July 29, according to documents obtained by the Pelican Press.

A majority of the commercials will air between 4 p.m. and 7 p.m., with the earliest time scheduled for 5:15 a.m. and latest expected to air at 11:57 p.m. They will air on 107.9 WSRZ among other frequencies.

The organization bolstered marketing efforts this summer to counter any negative effects generated by the Siesta Key north bridge renovation project, which requires nightly lane closures until October. The Village Association also purchased billboard space on Bee Ridge Road.