UPDATE: Butterfly Effect launches new online store

Now you can shop Butterfly Effect in your jammies.

Last October, Shayna Teicher created her personal utopia — the Butterfly Effect — a holistic beauty boutique located at The Shoppes at Citrus Square, 451 North Orange Ave. Teicher today launched the boutique’s new online store at www.shopbutterflyeffect.com.

"The website is great because it's allowing customers who may not live here to continue, and share, their experience at Butterfly Effect even after they're home," Teicher said. "It's also great for local women who hear about the store somewhere but haven't been able to come by. They can check it out online and see what it's all about.

"It provides an alternate experience for women who may prefer to shop online," she said. "You can do it in your jammies, take as long as you want any time of the day, ask questions if you want to and be left alone if you want to. It gets delivered right to your door."

All YourObserver.com readers will receive 15% off their first purchase during launch-week with the coupon code “bfly15,” which expires at 12 a.m. Monday, Feb. 7.

Contact Loren Mayo at [email protected].