Siesta Key pizza deal involves ink

The price of a free slice? A tattoo for life.

Phil Solorzano, owner of four Solorzano's Pizza locations, is offering one free slice of pizza every day for anyone willing to have the pizza entrepreneur's face tattooed on their bodies. He'll even pay for it at a nearby tattoo parlor.

"You just can't go down the street and buy advertising like that. It's there forever," said Solorzano. "I think it's great for business."

At least three people have taken him up on the deal, he said.