BUSINESS OBSERVER

+ Sentry Management opens Longboat Key office
Sentry Management’s Sarasota division has opened a satellite office on Longboat Key in the CEO Center of Mediterranean Plaza, 595 Bay Isles Road, Suite 120-D.

The company’s main office will remain at 6901 Professional Parkway E., Suite 107, in Sarasota.

“Sentry has been successful because of our commitment to the satisfaction of community association boards and residents,” said Robin Spencer, vice president of Sentry’s Sarasota division, in the statement. “One of the ways we foster communications is being in close proximity to the communities we manage. The new office will help us better service Longboat Key as well as the other barrier islands off Sarasota, including Lido Key.”

The Sarasota division has 19 employees, according to the company’s website, sarasota.sentrymgt.com.

+ The Salon at St. Armands offers a variety of services
The Salon at St. Armands, located at 24 N. Blvd. of the Presidents, second floor, offers a variety of services, including: hair design, hair extensions, permanent makeup, waxing, skin-care treatment and more. The salon is open seven days a week, from 8 a.m. to 6 p.m. Monday through Saturday, and by appointment on Sunday. Call 706-2506.

+ Bradenton Area CVB announces rebranding effort
The Bradenton Area Convention and Visitors Bureau (CVB) unveiled a new identity for the area that emphasizes Longboat Key and Anna Maria Island, along with Bradenton.

The CVB announced last week that it will now market the area as “Bradenton/Anna Maria Island/Longboat Key — Florida’s West Coast.”

The destination’s new name and logo will be tagged with the phrase “Real. Authentic. Florida.”

Key Club celebrates International Housekeepers Week
The Longboat Key Club and Resort celebrated International Housekeepers Week Sept. 9 through Sept. 15 with daily festivities in the housekeeping office, including breakfast buffets, pizza parties and a celebration cake. Each housekeeping staffer received a gift at the beginning of the week.