BUSINESS OBSERVER

+ The Concession hires new project manager
The Concession hired Tom Howe as the project manager for its residential community.

In his new position, Howe will assist with the management, coordination and development of private infrastructure improvements at The Concession. 

His primary focus will be to coordinate and supervise land-development activities between builders, purchasers and the community.

“We are pleased to have Tom join our team at The Concession,” said Kevin Daves, president of Core Development, the developer of The Concession. “His wealth of experience in Gulf Coast real estate will be invaluable to the continuing development of The Concession.”

Prior to joining The Concession, Howe served as vice president of project management for Schroeder-Manatee Ranch.

During his time with Lakewood Ranch, he directed all residential programs and projects from the planning phase through the sales process.

Howe’s experience includes site planning and builder selection, as well as architectural- and landscape-plan management.

+ Grapevine Communications earns honor, adds to client list
Last month, the Tampa Bay Business Journal named Grapevine Communications, a full-service advertising, marketing and public-relations agency, a top 25 ad agency in Southwest Florida.

Grapevine also announced Feb. 12 the addition of Freedom Boat Club, First America Bank and Monarch Asset Management to its list of clients.

 “Our creative team is looking forward to developing compelling campaigns that will help drive the success of our new clients,” said Angela Massaro-Fain, Grapevine president.

Freedom Boat Club is the world’s largest members-only boating club. The company has 61 franchises throughout the U.S. Grapevine is creating a national advertising media strategy and developing a marketing plan to support corporate growth and increase the number of franchise locations.

The plan will include print and broadcast advertising, print collateral, direct mail, email blasts, public-relations initiatives and more.

First America Bank is a locally owned and operated community bank with five locations in Bradenton, Ellenton, Osprey, Palmetto and Sarasota.

Grapevine will provide branding, advertising media strategy, ad campaigns, marketing collateral, public-relations initiatives, website redesign and radio and TV advertising, with the goal of building strong customer relationships and positioning First America Bank as the area’s premier community bank.

Monarch Asset Management is a registered investment adviser offering fee-based financial service. The firm chose Grapevine to develop a brand name and logo; design and implement a website; and create a public relations and marketing campaign.
 
+ Blush Salon adds stylist to its Lakewood Ranch staff
Blush Salon of Lakewood Ranch welcomed Jaimee Grant as a new stylist Feb. 9.

Grant relocated from Boutique Out East Salon in Lakewood Ranch.

She specializes in precision cutting and coloring.

Blush Salon is located at 9904 State Road 64 E., Bradenton, directly across from Greenfield Plantation.