The Sarasota Tourism & Visitors Bureau recently changed its name to Visit Sarasota County to increase Internet exposure and clarify its countywide reach.
Virginia Haley, president of the organization, said in a news release that shortening the name would make Twitter and other social media websites easier to harness for advertising purposes.
The organizations operates the Official Visitors Center located on North Tamiami Trail, and aggregates tourism statistics and information to help enlighten potential visitors about the county and local businesses about tourism activity.
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