Rico’s offers slice of clever marketing

 

Rico’s offers slice of clever marketing

 

Date: September 17, 2009
by: The Observer Staff

 
 

Outside of Rico’s Pizzeria in Gulf Gate, an alligator statue sits on the sidewalk. We happened to catch this gator with a pizza slice hanging from its mouth, which Rico’s owner, Mark Riley, says helps to reel in customers with its cheesy aroma. However, it also reminds patrons that the gator isn’t an ashtray.
 

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