Although attention from the press is nothing new for Diana E. Kelly and her classic line of shoes, the most recent feature on the pages of Coastal Living was especially exciting. Shot on location at Kelly’s warehouse and on the beaches of Longboat Key in January, this was the designer’s first on-site shoot for a national publication.
“This was definitely a humbling and thrilling experience to have professional photographers in the warehouse trying to capture my career through photographs,” says Kelly. “I usually do my makeup quickly before running out of the house or in the car so having someone professionally style me was definitely a treat.”
The response to the article has certainly been a treat as well.
“Our sales have been through the roof and we have had hundreds of orders from the article, which I am extremely grateful for,” Kelly says. “Being a small brand, having the opportunity to be featured in a national magazine is truly the most invaluable exposure. It really helps put you on the map, which is what I work towards every day.”
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FYI Friday — Your weekly news roundup
Catch up on the week's most important and most interesting news stories from Sarasota, Longboat Key and East County with FYI Friday.