You could call it a friendly gesture in a time of need.

Local sign company SignZoo recently provided a complimentary vehicle graphic wrap to Forty Carrots Family Center. Its Heroes on Wheels outreach van serves as a mobile parenting center and provides free services to local families.

“We knew donations to charity organizations were down and felt this was something we could do to help out,” said SignZoo co-owner Larry Cavalluzzi. “Watching their distinctive orange vans around town with all those cute little children smiling out at you just makes you smile back. It conveys, in a very tangible way, the contribution of that organization and the marketing magic of branding vehicles."

The center has two Heroes on Wheels vans that carry educators and age-appropriate toys to local libraries, community centers and schools.

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