Gault presents vision suggestions


Gault presents vision suggestions


Date: August 3, 2010
by: Kurt Schultheis | City Editor


Country Club Shores resident Bob Gault, a frequent attendee of the town’s Vision Plan subcommittee meetings, sent an e-mail to committee members Aug. 2, urging them to do some customer research.

Gault, former CEO of Universal Studios-Orlando believes the town needs to start an effort that could be spearheaded by the Longboat Key, Lido Key, St. Armands Key Chamber of Commerce.

“One important element of feedback to the plan that has not been included in the process is finding out what Longboat Key’s off island potential ‘customers’ think about Longboat Key as a place to buy real estate, vacation or do business of any kind,” Gault wrote. “What is our image, and is there anything we can include in the Vision Plan, Comp Plan, town management tactics, etc. to address any weaknesses that we may have in market perceptions?”

Gault suggests the town use a telephonic opinion survey with questions prepared by the chamber to attain its feedback.

“Given the difficult economic conditions that we face, we must act competitively because we are competing with destinations on both coasts of Florida for real estate sales and visitation,” Gault wrote. “We are in a battle for market share in a diminished market. If we can increase market share of real estate sales, values and visitation, this will ‘float all boats,’ including town revenue.”

Contact Kurt Schultheis at

Login Register now

Currently 0 Responses

Login below to post a comment or click register.
Account E-Mail
forgot password? click here
Speak Your Mind Below!


Subscribe to our eNewsletters
1970 Main Street, Sarasota, FL 34236 941-366-3468

Copyright 2015 The Observer Group Inc., All Rights Reserved