Digital Advertising

YourObserver.com is Observer Media Group's daily digital publication featuring up-to-the-minute unique local content about the communities we serve in Sarasota-Manatee.

Reach more than 80,000 educated and affluent users aged 45 to 65+ who are actively interested in real estate, travel, retail, entertainment, home & garden, financial services, automotive, eduction and more.

Digital advertising is projected to grow 42% in 2015, which accounts for $2 out of every $5 of a local businesses' marketing and advertising spend. Take advantage of YourObserver.com's digital display advertising opportunities and its unique audience to make sure your digital spend is done most effectively.




Medium Rectangle

300x250
  • 300 x 250 Pixels
  • Static or Animated
  • JPG / GIF / SWF
  • Max Size is 40KB
  • No Audio or Video
  • No Expansion
Ad Sample 1 >>
Ad Sample 2 >>


  • ‎300 x 600 Pixels
  • Static or Animated
  • JPG / GIF / SWF
  • Max Size is 40KB
  • No Audio or Video
  • No Expansion

coming soon

Half Page

300x600



Super Leaderboard

970x66
  • 970 x 66 Pixels
  • Static or Animated
  • JPG / GIF / SWF
  • Max Size is 40KB
  • No Audio or Video
  • No Expansion
Ad Sample 1 >>
Ad Sample 2 >>


guidelines dimensions max size max anim expansion video
medium rectangle 300x250 40 kb 15-sec no no
half page 300x600 40 kb 15-sec no no
super leaderboard 970x66 40 kb 15-sec no no

Submission Lead-Time: Minimum 5 business days before campaign start.

Best Practice: For times when the user's browser does not support creative funcitonality (i.e. Flash™, HTML5), provide a standard image file.

Labeling Requirements: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content.



  • ‎300x250 / 600x250
  • GIF / SWF
  • JPG Backup
  • Max Size is 40KB
  • Max Animation is 15-sec
  • Max Video is 30-sec

Ad Sample 1 >>


Ad Sample 2 >>

medium rectangle

300x250 | 600x250



Half Page

300x600 | 600x600
  • 300x600 / 600x600
  • GIF / SWF
  • Max Size is 40KB
  • No Audio or Video
  • No Expansion
coming soon


  • ‎970x66 / 970x400
  • GIF / SWF
  • JPG Backup
  • Max Size is 40KB
  • Max Animation is 15-sec
  • Max Video is 30-sec

Ad Sample 1 >>


Ad Sample 2 >>

super leaderboard

970x66 | 970x400



Footer

1300x100 | 1300x200
  • 1300x100 | 1300x200
  • GIF / SWF
  • Max Size is 40KB
  • No Audio or Video
  • No Expansion
Ad Sample 1 >>
Ad Sample 2 >>


  • ‎200x800 Left & Right
  • JPG / PNG
  • Max Size is 40KB
  • No Audio or Video

Ad Sample >>

wallpaper

200x800 | LEFT & RIGHT



overlay

CUSTOM
  • Custom Sizes
  • GIF / SWF
  • Max Size is 40KB
  • Max Animation is 15-sec
  • Max Video is 30-sec
Ad Sample 1 >>
Ad Sample 2 >>


guidelines initial expanded max size max anim max video
medium rectangle 300x250 600x250 40 kb 15-sec 30-sec
half page 300x600 600x600 40 kb 15-sec 30-sec
super leaderboard 970x66 940x400 40 kb 15-sec 30-sec
Footer 1300x100 1300x200 40 kb 15-sec 30-sec
wallpaper 200x800 n/a 40 kb 15-sec 30-sec
overlay variable n/a 40 kb 15-sec 30-sec

Submission Lead-Time: Minimum 10 business days before campaign start.

Best Practice: For times when the user's browser does not support creative funcitonality (i.e. Flash™, HTML5), provide a standard image file.

Labeling Requirements: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content.

Close Button: Required. Must include the word "Close" and a graphical "X". Font Size must be at least 8pt.




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