BUSINESS OBSERVER

+ Your Fitness Instructor moves to new location
Your Fitness Instructor has moved to its new location at 511 Bay Isles Parkway in the Shoppes of Bay Isles.
Petar Sibinkic is the owner of the personal-training studio.

Its new phone number is 383-FITT (383-3488).

+ AMI Water Shuttle adds Longboat Key stop
The Anna Maria Island Water Shuttle Service now offers north Longboat Key stops at 12:05 p.m. and 2:20 p.m. Mondays, Wednesdays and Fridays, at Mar Vista Dockside Restaurant and Pub and Moore’s Stone Crab Restaurant on Broadway.

The shuttle service transports passengers aboard the “Island Pearl” to dowtown Bradenton, Palmetto, Anna Maria Island and Longboat Key. Cost is $5 for a one-way service and $10 for a day pass.

For information and a schedule, visit amiwatershuttle.com.

+ Mote Marine, Whole Foods team up for Giving Challenge
Mote Marine Laboratory and Whole Foods Market in Sarasota have teamed up for the 36-Hour Giving Challenge online fundraiser.

The event began at 7 a.m. Tuesday, March 5 and will end at 7 p.m. Wednesday, March 6. It raises money for nonprofit organizations in Sarasota, Manatee and Charlotte counties through matching funds and incentive grants.

According to a prepared statement, Whole Foods is supporting Mote by helping it raise awareness, and it also provided a filming site for a Mote Giving Challenge video. The Ritz-Carlton Beach Club also served as a filming location.

To give, visit GivingPartnerChallenge.org before 7 p.m. Wednesday, March 6.

+ Key Club to host orthopedic surgeon Dr. John Moor
The Longboat Key Club and Resort will host a cocktail reception and talk with local orthopedic surgeon Dr. John Moor, founder of the Advanced Sports Medicine Center.

Moor will focus on strategies to keep golf and tennis players injury-free.

The event takes place from 4:30 to 6 p.m. Wednesday, March 6, at the Islandside Dining Room, 361 Longboat Club Road. Cost is $15 plus tax, which includes appetizers and one drink ticket.

The event is open to the public. For reservations, call 387-1587.

+ Island Pursuit holds ‘Meet the Designers’ event
Island Pursuit, 357 St. Armands Circle, will hold a “Meet the Designers” event from 10 a.m. to 3 p.m. Friday, March 9. The event will offer a chance to meet designer Mahi Gold. For information, call 388-2849.