Larry White, executive director of the Bradenton Area Convention and Visitors Bureau, stepped down from his position on the VISIT FLORIDA Board of Directors this week.
Serving as a board member under five Florida governors, White was appointed to the then Florida Tourism Advisory Council by Hon. Bob Graham. He began his tourism career in 1979 and has served as executive director of the Bradenton Area CVB for more than 16 years.
“It is time for me to step down from the board and let a new generation of tourism experts lead the way, but I will remain very involved in promoting Florida tourism,” White said. “This change will allow me to focus my efforts on growing the Bradenton area’s tourism product, which will continue to include participation in VISIT FLORIDA’s numerous programs and advertising, marketing and public relations opportunities.”
The board of directors comprises 48 tourism industry experts and VISIT FLORIDA partners from the private sector who work directly with VISIT FLORIDA executive staff to guide the organization’s strategy.
“Larry’s wisdom, wealth of tourism experience and industry insight has always proven invaluable to our team,” said Richard Goldman, chair of the VISIT FLORIDA Board of Directors. "We’re all richer for having shared so many years with Larry on our board, and I look forward to seeing the Bradenton Area CVB continue to thrive under his direction.”
The Bradenton Area Convention & Visitors Bureau promotes tourism to Florida’s Gulf Islands including Anna Maria Island, Longboat Key, Bradenton and Lakewood Ranch, through domestic and international advertising, public relations and marketing efforts. For more information, call 729-9177, Ext. 231 or visit