YourObserver.com Advertising Specifications

• Leaderboard
• Skyscraper
• Medium Rectangle
• Rectangle

YourObserver.com Sponsorship Opportunities

• Share a Photo
  

Expand your reach ... on the new YourObserver.com

We now offer easier multimedia ad placement with a single investment. With our expanded online readership, your message will reach a new, desirable audience. Enhanced frequency of your message by thousands of impressions will help you target new customers.

The new YourObserver.com features more local content, daily updates, breaking stories, daily and weekly blogs, more photos and easier navigation. YourObserver.com will be promoted in 2009, with more than $25,000 worth of marketing & advertising.

To verify our site traffic, we will collect and analyze visitor and usage data and provide reports to our advertisers. For now, here are some interesting facts about newspaper websites that tell us our visitors will be prime advertising prospects.

• 89% are 18-54 years of age
  ^{40% = 18-34 / 39% = 35-54 / 11% = 55+}
• 85% are college graduates
• 51% are professional / managerial
• 91% recently shopped online
• 89% recently bought online
• 71% are online daily at work
• 64% recently checked classifieds online
• Our online readership is young, affluent, educated and employed

Thanks for considering YourObserver.com for your advertising message. If you would like more information, please call 941/366-3468 to speak to a representative.

Questions? advertise@yourobserver.com

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YourObserver.com Advertising Specifications

Leaderboard

Put your ad at the top of the page. With this high-profile position, your ad will appear throughout the YourObserver.com website. Attract even more attention by employing the latest rich-media technology in your message.

$89 per week. Deadline for space is 4pm Thurs. Deadline for materials is noon Friday. Weekly ads will run Monday through Sunday.

728 x 90 pixels
File size: 30K maximum
(GIF, JPEG or FLASH)
No Audio Allowed

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Skyscraper

Deliver your message adjacent to our content. Because of the vertical format, your message stays visible as readers scroll down the page. For even more impact, package your Skyscraper with the On Load Interstitial.

$99 per week. Deadline for space is 4pm Thurs. Deadline for materials is noon Friday. Weekly ads will run Monday through Sunday.

160 x 600 pixels
File size: 30K maximum
(GIF, JPEG or FLASH)
No Audio Allowed

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Medium Rectangle

Be a stand-out. Surround your ad with the content readers come to YourObserver.com for. Your advertising message will be noticed.

$89 per week. Deadline for space is 4pm Thurs. Deadline for materials is noon Friday. Weekly ads will run Monday through Sunday.

300 x 250 pixels
File size: 30K maximum
(GIF, JPEG or FLASH)
No Audio Allowed

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Rectangle

$35 per week. Place your ad where it is sure to be seen amongst Most Popular Articles on the right side of any page.

Deadline for space is 4pm Thurs. Deadline for materials is noon Friday. Weekly ads will run Monday through Sunday.

180 x 150 pixels
File size: 30K maximum
(GIF, JPEG or FLASH)
No Audio Allowed

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The Observer Sponsorship Opportunities

Share a Photo

$25 per week. The YourObserver.com photo share sponsorship offers exclusive positioning adjacent to the most exciting and most desired feature on the site.

Sponsor the Share-A-Photo link adjacent to every window in the photo preview; and your full banner ad will also appear at the top of the HTML email that is being received with the photo.

180 x 50 pixels
(GIF or JPEG)

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